If your business targets women and you're considering a feminine theme for your website, keep in mind that a clean, elegant design will give you a polished, more professional and high-end presence. Websites with loud flashy elements, non-exclusive stock illustrations, clutter and too many colors, come off as an inexpensive, generic, cookie-cutter template. If you're going to invest in a website and all the works, you'll want to be proud of it and pleased with it long term. Busy, cluttered, over-designed websites lose their appeal real quick and when the novelty wears off, you're stuck with it. So, just something to think about when deciding on your brand, a theme and most importantly, a web designer.